alcohol
Tags: alcohol, beer, electronic media, more restrictions, TV advertisement
TV advertisement and the film which present charming scenes of drinking provoke people to drink alcohol, a new study founded.
Researcher of the Netherlands analyzed the behavior of the 80 youngsters while watching TV. Researches founded that the youngsters who watched the attractive advertisements of the alcohol are twice likely to drink than the non-watchers.
Researchers suggested that government should execute more restrictions on the alcohol advertising.
Team of researchers divided the participants into four groups. First group watched the movie American Pie, a movie loaded with the alcohol scene and alcohol advertisement during the intervals. Second group saw the same movie but without commercials.
Third group saw the film 40 Days 40 Nights which has less alcohol explicit scenes than the American Pie, but also saw the alcohol adverts. The final group only watched 40 Days and 40 Nights.
