The Newest form of Downy Charity
Downy Charity
There are so many different ways of doing good in this world and downy is redefining the entire concept of charity that there exists in this world today.
image by multivu.prnewswire
This is the year that downy is hitting the all important fiftieth mark and therefore they are marking this occasion with a celebration of a different sort altogether.
There are many ways to give to the world and this company has just figured out another one altogether.
The company has taken out a special kind of bottle. From each purchase of this bottle, five cents will be devoted to the cause of children who are hospitalized every year.
Those five cents will go to buying quilts for these hospitalized children who will really need the warmth. The statistics of the number of children who are taken to the hospital in the united states is frightening and the figure amounts up to six million every year. These children have to cope with various other things excluding the illness and this includes the fact that they have to stay in very unfamiliar environments for long periods of time in relative isolation from what they know and love.
This is Downy Charity’s first marketing program on such a large scale and has the “touch of comfort” bit in its campaign. The aim is to do something meaningful and they have promised to get quilts to more than 10,000 quilts to the children who are being hospitalized. This is the way the company has chosen to ring on their fiftieth year in the business. Each bottle will be marked as Quilts for kids so that people who are buying it will know where part of their money will devoted to.
Leave a Reply